Social media marketing is one of the most effective and budget-friendly ways to get your business in front of the right audience. It doesn’t look set to slow down anytime soon either, in 2022 social media overtook paid search as an advertising channel, growing a huge 25% year on year.
“Focus on how to be social, not on how to do social.”
With more than half of the world’s population using social media (4.62 billion people to be precise, Smart Insights) it’s safe to assume that your customers are too. It doesn’t look set to slow down anytime soon either, in 2022 social media overtook paid search as an advertising channel, growing a huge 25% year on year.
Basically, if your business isn’t social you’re missing sales.
However, social media marketing is more than just posting on different platforms. While you might use social media personally, knowing how to capitalise on it for your business is a completely different game. A successful social media strategy is underpinned by understanding how to use the right channels and content to achieve your business goals.
How can we help you?
At Arren Marketing, our digital marketing team is social media savvy. We’ve been working with businesses to monetise different social platforms for years. We’ve tried all the techniques and we know how to make them work for your business.
When you chose Arren Marketing’s social media services we’ll help you to:
– Develop a social media strategy
– Focus on the right channels
– Create and brand your social media profiles
– Create and schedule content
– Research and provide analysis into your social media marketing
step by step
All of our social media strategies start with SMART goals. That’s specific, measurable, achievable, relevant, and time-bound. This gives you a clear picture of what we aim to achieve and how we’ll get there.
Not every social media platform is right for every business. We’ll research the best networks for your business and create branded profiles on the right ones.
Social media content is different to the content you’d use on your website. It needs to create conversation and drive engagement in a more informal setting. Our social media experts will work on content that resonates with your audience and works towards your business goals.
We use social media scheduling software to send out your messages at the right times. We schedule content in advance so you’ll never run out of posts to share.
We’ll maximise engagement across all your social media channels to create meaningful conversations with your audience.
We carefully monitor and report on your social media activities. From followers to shares and engagement we’ll make sure its all moving in the right direction.
All of our social media efforts are focused on growing your social presence and reach. We aim to increase followers, post views, comments and shares month on month.
During the strategy stage of our social media service we’ll identify the most effective social platforms for your business to use and why.
To measure the effectiveness of your social media activity we’ll evaluate it against the goals outlined in the strategy. We use this simple formula to demonstrate your social media ROI (Value achieved – investment made) / investment made X 100 = social media ROI
No, different content works for different platforms. We’ll plan a specific strategy for each social media platform that we recommend.
When you ask Arren Marketing to create your social media content we don’t do things by halves. We have expert graphic designers to create great visual content, copywriters to write compelling captions, and a videography/photography team who will help craft show-stopping visuals for your brand.
If you prefer to create some or all of your own social content, we can help and advise when required.