The Recruitment Solutions brand of the Harvey Nash business wanted to launch a new campaign to reposition the brand as a leading tech recruiter and generate more leads for the business. In order to do this, we put together the total.tech.talent. marketing campaign.
A fully integrated marketing campaign
There were many aspects of the campaign that were put together by the team at Arren Marketing. Firstly, the tagline for the campaign itself – total.tech.talent. – to highlight the different aspects of the business in one line. Our in-house photographer visited the Harvey Nash offices to photograph the team working away as well as taking promotional photography with staff who were the face of the campaign. Along with that, our in-house video team spent a number of days across their Birmingham and London to interview staff and record meetings and office interaction to help bring the campaign to life.
One page microsite
Finally, to bring it all together, a one-page microsite was created to provide a one-stop for the full campaign. The duo-tone colour scheme of the microsite matched the promotional literature created – all of which was devised by our in-house graphics team.
The client said
"Simply blown away by the work that the team did. From photography to videos to the microsite to the advertising - these guys really know what they're doing. Would happily recommend them to anyone who needs help with marketing."
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