Harborough Cars is a family run dealership with over three decades’ experience in the automotive industry across various parts of the world.
A premium design for a premium client
Harborough Cars primarily focus on selling premium cars and therefore were looking for a design that had a premium aesthetic to it. Arren Marketing settled on a gold and silver theme with a black background as default – with website visitors able to toggle the background colour to white if they wish.
Beyond just the aesthetic, Harborough Cars approached us as they wanted to showcase their stock on their website without having to redirect users to sites such as AutoTrader. We built a showroom function in to the site, allowing the business to upload and share details on their vehicle inventory.
In terms of integrations, Arren Marketing connected a finance calculator tool to each of their cars so that customers can see what finance is available to them and also a finance form if they wish to get finance arranged through the showroom.
The client said
"Working with the Arren Marketing team to develop our new website was a great experience. Listened and implemented all our requests and designed a fantastic modern website. Highly recommend them for any of their services. They put the customer at the heart of the project."